China Construction Bank (Asia)

Collaborated with stakeholders to define user requirements for selected customer campaigns and resource allocation. Discussed and validated time-based and behavioral metrics to determine whether the target customer was reachable successfully

Collaborated with the Marketing team to standardize the User Requirement framework, enforcing strict version control to eliminate ambiguity. Unifying the 'Seeding'  format across campaigns, significantly reducing operational errors caused by inconsistent data structures.

Established a shared scheduling framework for task tracking and reporting milestones. Facilitated better cross-functional planning, ensuring Marketing campaigns were scheduled proactively to avoid conflicting timelines and peak-period congestion.